Our department organised a webinar on 23-sep-2021 at 4.pm through google meet. The webinar started with welcome address offered by Mrs. Saritha Asst. Professor. The Resources person Prof. N. Udhya kumar. MBA., M. Phil, Annamalai university, chidambaram delivered his lecture on the topic “Marketing Promotion “.
He started with (I) promotion mix, promotion refer to the entire set of activities in promotion field, (ii) objective of promotion to promote a new products to face competition, to improve image (iii) cost, cost of marketing is second basis (iv) Advertisement, types of advertisement, factors about Indian ad(v) History of Indian add, Top add spenders in India. (Vi) Direct marketing such as making, catalogue telephone, Internet, press, posters and massage (vii) personal selling two way face to face committed used to information (viii) sales promotion, marketing activity ect.
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